Strategic Communications
and Marketing.

For over 15 years I worked in-house doing strategic communications for various industries, including the not-for-profit sector. Today I consult for organizations that are driven by their values and commitment to making a positive difference in this world.

I specialize in strategic communications, helping values-driven organizations elevate their messaging and impact. In addition to strategic communications, I offer social media management and copywriting services, all tailored to reflect each organization’s unique voice and goals. If you're a passionate, ethical organization with a clear service or offer, and you’re looking for help making strides in your
communications or marketing strategy, let's connect:

Get in Touch

Services

  • Strategic communications support that helps organizations clarify their message and connect with the right audiences. This includes shaping key messaging, identifying stakeholders, and ensuring complex ideas are communicated clearly and effectively across channels.

  • Providing support to organizations through change by developing clear, thoughtful communications for staff, partners, funders, and the public. My work focuses on making transitions easier to understand, reducing confusion, and ensuring messaging is consistent, accessible, and aligned with organizational goals.

  • Turning complex programs, initiatives, and ideas into clear, engaging content. This includes structuring information, rewriting and editing copy, and adapting language to suit different audiences while keeping accessibility and clarity front and centre.

  • Improving existing digital content by reorganizing information, introducing clear content hierarchy, and simplifying language. This includes website pages and social media content, with a focus on making information easier to find, understand, and engage with, often as a practical, low-budget improvement ahead of larger redesigns.

  • Media relations support that helps organizations share their work and perspectives with clarity and credibility. This includes shaping stories and key messages, developing media materials, and coordinating targeted outreach to reach the right audiences.

  • Supporting the development of clear, well-designed reports and materials, including annual and impact reports, organizational collateral, and RFPs or EOIs. My approach combines strong writing, thoughtful design, and accessible presentation to communicate impact and purpose effectively.

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History

EDUCATION

Master of Publishing

Simon Fraser University | 2013 | Faculty of Communication, Art & Technology

PROFESSIONAL EXPERIENCE

Bachelor of Arts

University of British Columbia | 2009 | English Literature

Corporate
Communications Manager

Concert Properties | 2016-2023

I worked in-house as the Corporate Communications Manager at Concert Properties for seven years. During my tenure I was responsible for strategic communications planning, media relations, crisis communications, social media strategy and copywriting.

Communications Manager

Immigrant Employment Council of BC | 2015 – 2016

I was responsible for managing all media and speech preparation for the CEO, while also crafting the brand principles, strategy, and overall communications plan. I oversaw programming, including the development of marketing collateral, and led the coordination of the organization’s large-scale annual event.

Communications Coordinator

ImpactBC | 2013–2015

I implemented communications plans and managed brand messaging. Content creation, including social media newsletters, and communication materials. I also coordinated collateral production and supported major events to enhance the organization's visibility.

Communications Coordinator

The Humphrey Group | 2011–2013

Technical Assistant

Vizzion, Inc | 2008-2012

Editorial Assistant

Western Living / Vancouver Magazines | Summer 2011

Real, values-based work.

Since going solo in 2023, I’ve had the honour of working with entrepreneurs and organizations that truly demonstrate their values in the ways they impact the community. As a feminist, leftist, and mom of two, I’m drawn to work that pushes for real change.

I collaborate with clients who are deeply committed to causes like fighting for worker rights and safety, promoting ethical leadership, and breaking down the barriers that impede access to justice, housing, safety, and fair treatment, especially for people marginalized by poverty, disability, or systemic discrimination. My role is to help organizations reach the people who need to hear their message.

Today I’m grateful to say that the work I do isn’t just a job. Instead, it’s about making sure the people I partner with share my commitment to meaningful progress. Brass tacks, I’m not interested in performative values. I want to collaborate with organizations who are in it for the long haul, ready to build a world that reflects the ideals we stand for — even if it means challenging the status quo.

I bring my love of writing, reading – rhetoric – into everything I do. And whether it's through strategy, writing, or advocacy, I’m committed to doing good work with people who are as committed to making a difference as I am.